Using CRM Data for Tailored Marketing

Companies want to connect with customers in a way that feels special and personal. One way they do this is through something called hyper-personalization. This means they use detailed information about customers to create marketing messages that are just right for each person. Let’s explore what hyper-personalization is and how companies use CRM data to make it happen.

Converting TikTok and Instagram Followers into Customers

Social media platforms like TikTok and Instagram have become powerful tools for businesses to reach new audiences. Many people have thousands of followers on these platforms, but turning those followers into paying customers can be a challenge. Here are some simple ways to convert your TikTok and Instagram followers into customers.

National Digital Magazine to Spotlight Women Over 50 and Canada's Tourism Economy

Toronto, ON (PRLog) A new national digital magazine focused on the economic influence and travel power of women over 50 will launch March 20, 2026.

Published quarterly and available free online at Northof50Mag.ca, North of 50 Magazine examines the intersection of mature women, mobility, and Canada's tourism economy.

The publication is an initiative of Secord Strategies, a Canadian consultancy specializing in public policy, economic development, and tourism strategy.

GTM Strategy Should Align with your Customer Journey

A Go-To-Market (GTM) strategy is a comprehensive plan that outlines how a company will launch a product or service to the market, attract customers, and achieve competitive advantage. It integrates marketing, sales, distribution, and customer engagement efforts to ensure a successful market entry and sustainable growth.

Problems with AI-Driven Market Research

The rise of artificial intelligence (AI) has transformed many industries, including market research. Traditional methods like focus groups, once the gold standard for gathering consumer insights, are increasingly being replaced or supplemented by AI-driven predictive tools. While these AI tools promise efficiency, scalability, and data-driven precision, their adoption is not without significant challenges and drawbacks. This article explores the problems associated with replacing focus groups with predictive AI tools in market research.